ON THE MOVE: Transportation Sales & Marketing Success Stories
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
Episodes
94 episodes
Why Benchmarking Matters More Than Ever
In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 20...
Ask a Lawyer Live: The Supreme Court Ruling Reshaping Freight
The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means.This is your chance...
Beyond the Loss: How Cargo Theft Impacts Trust, Revenue, and Customer Relationships
Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and...
What Makes ELEVATE Different?
In this special live episode of TMSA’s On the Move, Jennifer Karpus-Romain previews this year’s ELEVATE Conference, coming up quickly June 7–9 in Denver, Colorado. Don't miss out on your chance to attend, there’s still time to register.
Building Better Carrier Relationships Through Marketing, Trust, and Visibility with Clara Flaherty
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at
How Revenova is Investing in Community, Marketing Growth, and Industry Connection
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industr...
From Awareness to Action: How the Transportation Industry is Fighting Human Trafficking
In this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human...
When AI Gets Pricing Right: Building Trust Through Data Integrity with Carly Gunby
In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. With more than a decade of experience in transportation...
Two Years In: Leadership Reflections and What’s Next with Beth Malik
On the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.In this milestone epi...
From Visibility to Authority: Rethinking Growth in the AI Era
Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing....
From 100 Workflows to 12: A CRM Reset with Bryan Ossa
Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Bryan shares the story behind a CRM transformation for a ...
How B2B Buying Is Changing in Supply Chain and Logistics with Brian Ceraolo
Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing t...
From Three Weeks to 45 Minutes: AI at JAXPORT with Jeff Price
Jen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Jeff shares how his team is using AI to turn...
Designing the Future Workforce with Lindsey Trent
Jen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why crea...
Community, Career, and Showing Up Where It Matters with Briana Irwin
Jen sits down with Briana Irwin, Marketing Manager at TCW, to talk about building a career in logistics while staying grounded in community. From her day-to-day role in transportation marketing to her involvement with TMSA’s CSR subcommittee, B...
People Still Matter: Leadership, Talent, and Retention in a Tough Economy with Coleman Ruffin
Coleman Ruffin is back on On the Move as he re-engages with the TMSA community in a visible way this year as MC.In this episode, we spend time on the people side of leadership, what it looks like to hire, retain, and support tea...
Launching Something New: Brand, Community, and Momentum at Manifest with Whitney Cowell
Seven thousand people, endless noise, and a brand reveal...without the press release. We sit down with Whitney Cowell, Revenue Marketing Manager at Knight-Swift Supply Chain, to unpack how a soft launch at Manifest turned a crowded floor into a...
Designing Role-Based Learning For Transportation Sales And Marketing with Don Friddell
Want professional growth that actually sticks? We walk through how TMSA is replacing generic programming with focused tracks for company leaders, sales leaders, marketing leaders, sales practitioners, and marketing practitioners, so every sessi...
Launching What’s Next: Growth, Leadership, and the Formula L Vision with Holly LaBoda
Growth shouldn’t feel like getting dragged behind the wagon. We sat down with Holly LaBoda, Chief Growth Officer and Founder of Formula L, to unpack why logistics sales so often stall despite high effort and how to make results feel smoother, f...
Designing Sales Incentives That Drive Results In Transportation And Logistics with Beth Carroll
Want sellers to chase profit instead of empty volume? We sat down with Beth Carroll, CEO of Prosperio Group, to unpack how compensation design can sharpen focus, strengthen culture, and keep teams motivated through freight cycles. We walk throu...
What Really Matters at Logistics Trade Shows with Ash Thoms
In this kickoff-to-trade-show-season episode, host Jen Karpus-Romain sits down with Ash Thoms, Senior Trade Show & Events Manager at ITS Logistics, to talk about what’s shaping logistics trade show season in 2026. From emerging trends at ma...
2025 TMSA HQ Year in Review
In this special end-of-year edition of On the Move, Jen brings the TMSA HQ team together, with potentially a few surprise guests, for a candid, behind-the-scenes conversation about the moments that defined 2025. From community wins to standout ...
Cycles, Trust, And Showing Up with Gary Cornelius
In this episode of On the Move, Jen sits down with Gary Cornelius, VP of Business Development at TCW, Inc. and longtime board member of the Transportation Marketing & Sales Association (TMSA). With more than 35 years in the freight industry...
Reading The Freight Market with Dean Croke
TMSA’s On the Move Podcast – Dean CrokeIn this economic-update episode of On the Move, Jen sits down with freight-market authority Dean Croke of DAT to break down what’s really happening in the transportation economy, and what’s coming ...
A Century Of TMSA: Relationships, Regulation, And Reinvention with Denny Grim
In this special episode of On the Move, we sit down with Denny Grim, a TMSA member for more than 50 years, to reflect on the history, evolution, and future of transportation sales and marketing through the eyes of someone who has lived it, shap...
