ON THE MOVE: Transportation Sales & Marketing Success Stories
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
Episodes
102 episodes
Moving Deals Forward: Creating Momentum Without the Pressure
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizations to...
Beyond the Database: How to Actually Put Your Sales Data to Work
Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actually put their da...
Selling Freight, Building Relationships, and Showing Up Online
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Steve Vest, Founder, Owner & President of Nationwide Equipment Transportation, about more than 20 years of building a business and selling freight. Steve shar...
People-First AI: Smarter Marketing Without Losing the Human Element with Robin Huling
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore how ...
Turning Driver Appreciation into Year-Round Driver Care
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob s...
Why Everybody Is Not Your Customer
In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who your ideal custo...
Why Customer Success Begins Before the First Shipment
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Ben Adams about his career journey and the critical role customer success and onboarding play in transportation and logistics. Ben shares how companies can create...
Building Brands That Move Business Forward
In this episode of On the Move, Jennifer Karpus-Romain sits down with WillJenkins, Founder and CEO of Journey, to discuss why branding has become one ofthe most overlooked growth drivers in transportation and logistics. Will sharest...
Why Benchmarking Matters More Than Ever
In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 20...
Ask a Lawyer Live: The Supreme Court Ruling Reshaping Freight
The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means.This is your chance...
Beyond the Loss: How Cargo Theft Impacts Trust, Revenue, and Customer Relationships
Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and...
What Makes ELEVATE Different?
In this special live episode of TMSA’s On the Move, Jennifer Karpus-Romain previews this year’s ELEVATE Conference, coming up quickly June 7–9 in Denver, Colorado. Don't miss out on your chance to attend, there’s still time to register.
Building Better Carrier Relationships Through Marketing, Trust, and Visibility with Clara Flaherty
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at
How Revenova is Investing in Community, Marketing Growth, and Industry Connection
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industr...
From Awareness to Action: How the Transportation Industry is Fighting Human Trafficking
In this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human...
When AI Gets Pricing Right: Building Trust Through Data Integrity with Carly Gunby
In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE. With more than a decade of experience in transportation...
Two Years In: Leadership Reflections and What’s Next with Beth Malik
On the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.In this milestone epi...
From Visibility to Authority: Rethinking Growth in the AI Era
Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing....
From 100 Workflows to 12: A CRM Reset with Bryan Ossa
Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Bryan shares the story behind a CRM transformation for a ...
How B2B Buying Is Changing in Supply Chain and Logistics with Brian Ceraolo
Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing t...
From Three Weeks to 45 Minutes: AI at JAXPORT with Jeff Price
Jen sits down with Jeff Price, Marketing Director at Jacksonville Port Authority (JAXPORT) and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.Jeff shares how his team is using AI to turn...
Designing the Future Workforce with Lindsey Trent
Jen sits down with Lindsey Trent, Co-Founder and President of Next Generation in Trucking, to talk about building the future workforce of the supply chain. Lindsey shares her own path into the industry, the mission behind Next Gen, and why crea...
Community, Career, and Showing Up Where It Matters with Briana Irwin
Jen sits down with Briana Irwin, Marketing Manager at TCW, to talk about building a career in logistics while staying grounded in community. From her day-to-day role in transportation marketing to her involvement with TMSA’s CSR subcommittee, B...
People Still Matter: Leadership, Talent, and Retention in a Tough Economy with Coleman Ruffin
Coleman Ruffin is back on On the Move as he re-engages with the TMSA community in a visible way this year as MC.In this episode, we spend time on the people side of leadership, what it looks like to hire, retain, and support tea...
Launching Something New: Brand, Community, and Momentum at Manifest with Whitney Cowell
Seven thousand people, endless noise, and a brand reveal...without the press release. We sit down with Whitney Cowell, Revenue Marketing Manager at Knight-Swift Supply Chain, to unpack how a soft launch at Manifest turned a crowded floor into a...
