ON THE MOVE: Transportation Sales & Marketing Success Stories
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
ON THE MOVE: Transportation Sales & Marketing Success Stories
Why Everybody Is Not Your Customer
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In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who your ideal customer is, and who isn't. Drawing from decades of experience in B2B marketing and brand strategy, Doug explains why an ineffective Ideal Customer Profile (ICP) can quietly undermine marketing performance, sales alignment, and business growth.
The discussion also explores how transportation marketing has evolved over the years, the impact of AI on today's marketing landscape, and what attendees can expect from Doug's upcoming session, Everybody Is Not Your Customer: The Hidden Cost of a Bad ICP, at TMSA's Marketing Virtual Accelerator.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
